AI IRL: Inside Cockroach Labs' AI-powered GTM stack

<p>It’s never been easier for an Ops team to build its own AI apps, scoring models, and workflows.</p><p></p><p>At <strong>Cockroach Labs</strong>, they didn’t wait for a vendor to build their AI-powered account prioritization and outbound system. Their GTM Ops team built it themselves.</p><p>And then things got interesting. 👀</p><p></p><p>More signals didn’t always mean better prioritization. More AI-generated scores didn’t necessarily give reps better answers. And as AI became easier to build with, new questions emerged around governance, data quality, costs, and keeping the stack under control.</p><p></p><p>In this <strong>AI IRL</strong> session, <strong>Jackson Mattox of Cockroach Labs</strong> joins <strong>Dom Freschi of Openprise</strong> and <strong>Matthew Volm of RevOps Co-op</strong> for a practical look inside how Cockroach Labs is putting AI to work across its GTM motion.</p><p>They’ll get into what the team has built, what they’ve learned along the way, and how they’re thinking about challenges like <strong>signal-to-noise, AI governance, data orchestration, and cost</strong> as their approach evolves.</p><p></p><p>🔑 <strong>Key Takeaways</strong></p><ul><li><p>A real-world look at how Cockroach Labs is using AI across its GTM motion</p></li><li><p>How to think about signal-to-noise as AI creates more scores and recommendations</p></li><li><p>What AI governance and control can look like as adoption scales</p></li><li><p>Lessons for building an AI-powered GTM stack without losing control of your data, tools, and costs</p></li></ul><p></p><p>📣 <strong>Speakers</strong></p><ul><li><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jackson-mattox-917193133/" title="https://www.linkedin.com/in/jackson-mattox-917193133/">Jackson Mattox</a> | Senior Manager, Marketing Operations, Cockroach Labs</p></li><li><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dominicfreschijr/" title="https://www.linkedin.com/in/dominicfreschijr/">Dom Freschi</a> | Director, GTM Operations, Openprise</p></li></ul><p>Moderator: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/matthewvolm/" title="https://www.linkedin.com/in/matthewvolm/">Matthew Volm</a> | CEO & Founder, RevOps Co-op</p><p></p><p></p><p>Not a member of the RevOps Co-op yet? <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.revopscoop.com/membership/join-the-club" title="https://www.revopscoop.com/membership/join-the-club">Join here</a> to connect with 20,000+ pros who love revenue operations!</p>