Blog
Insights on B2B events, meetings, webinars, podcasts, and go-to-market strategy.
I'm Not an Engineer. I Built 3 RevOps Tools With Claude Code.
A non-engineer's walkthrough of three real RevOps tools built with Claude Code: a live pipeline dashboard, an AI deal-review bot, and a content pipeline
More Leads Is Not an Events Strategy
A RevOps and field marketing panel on building an event motion that drives pipeline: follow-up ownership, lead routing, and measuring the motion, not the room
Event Attribution Is Broken: Your RevOps Team Can't Fix It Alone
Only 21% of B2B marketers measure ROI with confidence. Events make it worse. Here's why the attribution gap exists and what it takes to close it
From Webinar to Answer Engine
How one webinar or podcast becomes AI-discoverable content at scale, without the AI slop that's flooding B2B marketing
How to Prove Event ROI Without Another Spreadsheet
Two metrics, ICP fit and pipeline influence, are all you need to prove event ROI. No spreadsheets, no hand-waving, no attribution theater
Why We Built Eventful
We ran events on a dozen disconnected tools until the ops tax broke us. So we built one platform for every human moment in B2B GTM