Resources
Blog
Insights on B2B events, meetings, webinars, podcasts, and go-to-market strategy.
StrategyEventsGo-to-Market
Event Attribution Is Broken: Your RevOps Team Can't Fix It Alone
Only 21% of B2B marketers measure ROI with confidence. Events make it worse. Here's why the attribution gap exists and what it takes to close it
Matthew Volm·
Thought LeadershipStrategy
From Webinar to Answer Engine
How one webinar or podcast becomes AI-discoverable content at scale, without the AI slop that's flooding B2B marketing
Matthew Volm·
In-Person EventsStrategy
How to Prove Event ROI Without Another Spreadsheet
Two metrics, ICP fit and pipeline influence, are all you need to prove event ROI. No spreadsheets, no hand-waving, no attribution theater
Matthew Volm·
AnnouncementsProduct
Why We Built Eventful
We ran events on a dozen disconnected tools until the ops tax broke us. So we built one platform for every human moment in B2B GTM
Matthew Volm·