Zoom for the webinar. Luma for event registration. Google for venue research. Riverside for the podcast. Another tool for the sales meeting — plus Gong or Fathom or some other robot joining the call to record it. Descript for video editing. Canva for the cover image. A manual upload to YouTube. Another manual upload to Podbean. A cloned HubSpot workflow. A Zap that may or may not still be running. A spreadsheet to track attendance. A hope and a prayer for pipeline attribution.
And somehow, at the end of every quarter, someone still asks if any of it is "worth it."
Sound familiar?
That's the operational reality of running events, webinars, podcasts, and meetings at a B2B company today. Not the polished version you see on vendor landing pages. The actual, lived experience — where a small team is duct-taping a dozen tools together and spending more time on logistics than on the human interactions that actually drive revenue.
We built Eventful to fix that. Here's how we got here.
It Started with Dinner
About five years ago, I started a company. We raised $3.1 million in pre-seed and seed funding and built a product called Funnel IQ — think BI tool plus data warehouse, purpose-built for revenue teams. Before we even had a product available, we launched a community called RevOps Co-op because we knew that building relationships with RevOps practitioners would matter more than any marketing campaign.
The community grew fast. The product didn't find its fit. After two years of pivoting, iterating, and bringing Funnel IQ to market with some paying customers — but never reaching product-market fit — I made the decision to sunset it. I'd been down that road before with my first startup in legal tech. I knew what "running out of runway without PMF" felt like, and I didn't want to do it again.
So I kept the community. Grew it. Focused entirely on it. And I kept my ears to the ground for the next problem worth solving.
That problem showed up about a year and a half ago, and it showed up at dinner.
RevOps Co-op had started running a lot of in-person events — small group dinners, happy hours, networking meetups. London, Dublin, Amsterdam, Stockholm, San Francisco, New York, Austin, Chicago, Toronto. As a very small team, I was managing all of this on my own. And the process was brutal.
I'd Google search for venues. Click through dozens of restaurant websites looking for private dining inquiry forms. Fill out forms, make phone calls, and sporadically receive proposals in my inbox — all structured differently. Some quoted rental fees. Some quoted food and beverage minimums. Then taxes, gratuity, and service charges on top. It was nearly impossible to compare apples to apples.
I had no idea where our community members were actually located, so I was guessing that bigger cities meant more members. Once I figured out a venue, I'd manually create a registration page, clone HubSpot workflows, build Zaps for email reminders and calendar invitations, and track attendance in a spreadsheet.
It was fine when we ran one event. It became unwieldy when we started running dozens.
The Search for a Solution That Didn't Exist
I started looking at what was out there. Some tools solved pieces of the problem. Luma made it easy to create nice-looking registration pages. Some platforms focused on webinars and digital events. A few city-specific websites helped with venue search.
But nothing solved my problem end to end.
That's when the idea clicked. What if I built the tool I actually needed?
I started building Eventful to solve my own problem: making it easier to plan and execute in-person field events with a tiny team. Today, we use it for every event RevOps Co-op runs. In a couple of clicks and less than two minutes, I can spin up a registration page, track approvals and declines, automatically add attendees to calendar invitations, send email notifications, and sync everything into our CRM — no manual list uploads, no cloned workflows, no new custom properties. I have a complete view into where our community members are located, so I know exactly who to invite.
The attribution is built in. Not bolted on.
Then I Looked Up
Once the in-person events problem was solved, I started thinking bigger. In-person events are great because they allow you to connect person to person, human to human. But they're not the only place where that happens in B2B go-to-market.
I started thinking about all the human-to-human moments we run at RevOps Co-op — and that every B2B GTM team runs — and the operational overhead that comes with each one:
Podcasts. We record on Riverside, manually download files, do routine video editing in Descript that's literally the same thing episode after episode, create a cover image in Canva that's just a variation of the same template, manually export to YouTube, manually upload to Podbean, then write the show notes. Every episode. The same motions. The same ops tax. It makes it genuinely hard to keep putting out quality content consistently. What if all we had to do was show up and record, and the editing, write-ups, and publishing just happened?
Webinars. We want to run as many as we can. But we're driving people to an unbranded, empty Zoom window. Before the event, we manually create a registration page and replicate half of it into Zoom to spin up the session. After the event, we manually process the video and write it up. What if webinars ran on your own website, with automated post-production and gated recordings that just worked?
Sales meetings. It's kind of ridiculous that we all use one tool for the meeting itself, then buy a second tool for call recording, and now have three different AI bots trying to join every call. All of it is completely disconnected from your website — the place you're actually trying to drive prospects to. What if meetings lived on branded pages on your site, with recording built in and follow-up content delivered automatically?
Conferences. Badge scanners are universally terrible. Everyone does manual list uploads into their CRM afterward. By the time the data is in, the quality is garbage, the enrichment from the badge scan is garbage, and your outreach becomes completely ineffective. What if scanning a badge meant the data was enriched, scored, and in your CRM instantly?
The pattern was the same everywhere. A human-to-human interaction buried under a mountain of operational busywork. Disconnected tools. Manual handoffs. Attribution gaps. And a team spending more time on logistics than on the conversations that actually move the business.
One Platform for Every Human Moment
Here's the reality: despite all the talk about AI taking over everything, deals still get done person to person. The webinar where a prospect asks a sharp question. The dinner where a VP of Sales leans over and says, "We actually have that problem." The podcast conversation that turns into a partnership. The sales call where you finally hear, "Send me the contract."
AI is never going to replace those moments. And it shouldn't.
But AI should handle everything around them — the venue sourcing, the registration pages, the video editing, the post-production, the CRM sync, the attribution, the follow-up. All the ops work that currently eats your team alive.
That's the idea behind Eventful. One platform for every human moment in B2B go-to-market. Meetings, webinars, podcasts, in-person events, and conferences — all in one place. We handle the ops. You handle the people.
We're not building another point solution that solves 20% of your problem and creates three new integration headaches. We're building the platform that eliminates the ops tax entirely — so your team can spend its time on the only thing that actually drives revenue: human connection.
What's Next
Eventful is in early access today. We're using it to run every event at RevOps Co-op, and a growing number of B2B teams are using it alongside us. We're still working out the kinks, still shipping fast, and still building in the open.
If you're a B2B GTM team that's tired of the tool sprawl — tired of paying the ops tax on every meeting, every webinar, every event — we'd love to have you.
We built Eventful because we were tired of it ourselves.