See what pipeline your events actually drive.

Eventful connects event attendance to pipeline in your CRM — so you can understand which in-person events influenced opportunities, where pipeline followed, and what happened after people left the room.

We've powered high-impact events for teams like these

Events don’t end when people leave the room.

Most event reporting stops at registrations or attendance. Eventful goes further by connecting who attended your events to what happened next — so you can see how events influenced real pipeline without spreadsheets or manual reporting.

Step 1: Attendance is the anchor

Eventful starts with who actually attended your event — not who registered. Attendance data is captured during check-in and synced back to your CRM.

Step 2: CRM opportunities are monitored

Eventful looks for opportunities created after the event that are associated with attending contacts or their associated companies — using your CRM as the source of truth.

Step 3: Pipeline appears where it belongs

When pipeline is detected, it’s tied back to the event — giving you visibility into which events influenced opportunities without claiming full attribution.

Pipeline visibility without attribution gymnastics.

Built for how RevOps teams actually measure impact.

Event-level pipeline visibility

See how much pipeline was influenced by each individual event — so you know which dinners, workshops, or field events mattered.

Cross-event rollups

View total pipeline influenced across all events over a given time period, helping you understand broader GTM impact.

CRM-aligned by design

Eventful doesn’t create shadow metrics. Pipeline data comes directly from your CRM, keeping reporting consistent and trustworthy.

From attendance to opportunity — without manual work.

Eventful keeps impact reporting simple by staying tightly connected to your CRM and event data.

Attendance stays tied to contacts and accounts: Check-in data flows directly into Eventful and your CRM, forming the foundation for accurate impact analysis.

Opportunities are evaluated automatically: Eventful monitors new opportunities created after events — no tagging or manual linking required.

Impact is visible immediately: As pipeline appears, Eventful updates event impact views so teams don’t have to wait for post-event reports.

"We had to turn people away — and closed pipeline right after the event."

“We’ve hosted dinners and workshops with RSVP rates so high we had to turn people away. Our events are now well-organized, and we've seen immediate ROI — including closed-won pipeline right after a dinner. It’s been a great partnership, and we’ve added more events throughout the year.”

Kelly O'Halloran, Director of Content & Engagement at QuotaPath

Sold-out events

RSVP demand exceeded capacity

Pipeline impact

Closed-won deals after events

“Flawless execution — and immediate pipeline.”

“Eventful removes the complexity from event planning — handling the venue, invitations, and more — so we can focus on connecting with our audience. Because of Eventful, we've been able to get our brand out there while generating immediate pipeline for Seam AI.”

Mik Tareen, Co-Founder and COO at Seam AI

End-to-end
execution

Venue sourcing, invitations, and more

Immediate
pipeline impact

Revenue opportunities generated after events

“Strategic alignment with flawless execution.”

“Using Eventful meant our team could focus more on strategy instead of the tedious, manual tasks associated with event execution. With Eventful, in-person events have become the most effective way for us to build relationships with the people who matter most.”

Sandy Lii, VP GTM Strategy and Operations at Openprise

Strategic focus
enabled

Eliminated the heavy internal overhead

Primary GTM
channel

In-person events drive relationship building

Event impact, clearly connected.

Attendance-based pipeline tracking

Impact is tied to who actually showed up — not just who signed up.

Event-level pipeline insights

Understand which specific events influenced opportunities.

Cross-event performance views

See aggregate pipeline influenced by events over time.

CRM-native truth

All pipeline data comes from HubSpot or Salesforce — no parallel systems.

Understand what your events are really worth.

Eventful gives you a clear, honest view of how in-person events influence pipeline — so you can invest confidently, report accurately, and scale what works.