Eventful is an events agency that helps B2B marketers plan, run, and measure in-person events that actually drive pipeline. Need turnkey field events that deliver real results? You’re in the right place.
In-person events are one of the most effective ways to generate pipeline, close new business, and boost customer retention. But they’re time-consuming, resource-heavy, and fragmented across tools that don’t talk to each other—making execution a major headache. At Eventful, we use smart workflows and AI-native tech to make planning, execution, and reporting fast, simple, and stress-free.
We use firmographic and demographic data from your existing customers to build a lookalike audience and map their location across the globe. Instantly spot geographic density and identify the cities where in-person events are most likely to drive attendance and impact.
Just share your venue preferences, desired vibe, and any must-haves - we’ll source top options, contact venues on your behalf, and present a curated shortlist. All you have to do is pick your favorite. We handle the back-and-forth so you don’t have to.
We’ll create a landing page for your event and craft high-converting invitation copy for email and LinkedIn. Want us to send the invites too? We’ve got you covered. As RSVPs roll in, we’ll track performance in real time and flag if you’re on pace to hit your attendance goals - using historical benchmarks to guide the way.
You’ll have full control over who attends your event—review and approve registrants to make sure they’re a fit. For every approved attendee, we’ll create a personalized one-pager with key insights: who they are, what they do, and why they might be a great fit for your product or service. No more last-minute prospect research. Just ready-to-use lookbooks your revenue team will thank you for.
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Eventful sends an expert to manage the event and serve as your boots-on-the-ground support. We’ll handle check-in, print and distribute name tags, coordinate with the venue, and make sure every detail - from dietary restrictions to seating charts - is covered.Your team can focus on shaking hands, building relationships, and closing deals. We’ll take care of everything else.
Track attendance, measure engagement, and - through proprietary technology and a direct CRM integration - monitor whether attendees (or their companies) turn into pipeline and revenue. With Eventful, you'll know exactly how your field events are performing, down to the deal.
Eventful is the events agency built for B2B marketers - helping you run high-impact in-person events without the manual grind. Stop chasing venues, cobbling together tools, and burning out your team. Start generating real pipeline with less effort.
We’ll analyze your customer and prospect data to pinpoint the best cities for your in-person events. Then, we’ll source venue options based on your preferences and handle the outreach - so you get a curated list of venues without lifting a finger.
We’ll create personalized email and LinkedIn DM copy to invite the right prospects - and even send on your behalf if you'd like. As RSVPs come in, we’ll track performance in real time so you know if you're pacing toward your attendance goals. Use the Eventful Lookbook to brief your team on who’s attending and why they matter, so you can focus on quality conversations and high-impact engagement with your ICP.
Track attendance and engagement through our proprietary technology, then connect your CRM to see which attendees - or their companies - turn into pipeline and revenue. No spreadsheets, no guesswork - just clear, reliable attribution from event to deal.
Generate pipeline. Close deals. Build community. Then do it again - with none of the planning headaches. Eventful is your dedicated events agency - handling everything from strategy to execution to post-event reporting, so your team can focus on building relationships and driving results.
